There is a “New Christmas Tradition” e-mail message making the rounds urging Canadians to buy local services rather spending a fortune on junky gifts made in sweatshops on the other side of the world. The poor writer of that e-mail was so hard-up to think of any product still made in this country he/she instead suggested that we should treat each other to Christmas coupon books for car washes, hair cuts or snow shovelling for the winter. Too bad he/she didn’t think of giving Canadian books for a holiday present. I sent the following message back to the person who sent me the original message. Hopefully it will trace back to the original writer and Canadian books will find their way under the Christmas tree next to the snow shoveling and hair cuts vouchers.
When you give a Canadian book as a holiday gift, you give a gift to all of Canada.
Have you noticed lately that most of the holiday gifts filling up Canadian store shelves are no longer made in Canada? Even gifts bearing the most recognizable Canadian symbols seem to come from some distant land. When Canadians buy foreign made gifts most of their money leaves the country taking jobs away from other Canadians.
One exception is Canadian books. Canadian books are written by Canadians for Canadians. Behind every Canadian writer is a Made in Canada team of editors, graphic designers, lay-out artists, publicists, printers, warehouse staff, delivery drivers and book sellers. Every year the Canadian book industry pumps hundreds of millions of dollars into the Canadian economy which creates jobs and pays taxes.
Canadian books also offer unbelievable choice. From Romance to Home Renos, Humour to Who-dunnits, Canadian books are second to none anywhere in the world. No matter what the age, gender or personal interests are of all the people on your gift list, there is a perfect Canadian book for each of them.
Finally, Canadian books are about Canadians like you. They are written about places you know, people you have heard of and things that matter to you.
When you are shopping for holiday gifts this year please consider giving a gift that is unique and truly Canadian. It is a gift that creates and keeps jobs in Canada.
Give a Canadian book.